This redesign for Goats do Roam was targeted towards summer time in your backyard wishing for a fun cold rose in your hand. The design stayed white for a crisp fresh look to reinforce that idea and to pop off the shelf. The goat looking straight on definitely helps in the aspect of standing out and is a fun bottle for a young adult to buy for a reasonable price. The goat stayed as the main focus because it was named after the goats that do actually roam the vineyards.